How do we, as human beings, make decisions? While most people would like to believe that they take a rational, calculated approach by considering all the variables, research shows that we go with our “gut feeling” instead about 95 percent of the time. In his Forbes article entitled “Making Choices With Data And AI,” author Mark Robinson discusses the proper role of AI in human decision making. AI shouldn’t be making decisions for us, he contends, but rather, guide us by interpreting the data at hand and presenting the facts and variables surrounding a given choice—effectively balancing out our “gut feeling” with rational objectivity. Read the full article to learn how AI-assisted decision making can help guide your business toward greater growth and success by mitigating human bias in choice.

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No longer just science fiction, AI has the potential to radically change just about every aspect of modern life, especially business. From automating simple tasks to more complex feats like uncovering insights from massive volumes of unstructured data, AI is fast emerging as one of the centerpieces of digital transformation, not least of all for its ability to assist with critical business decisions. View the infographic to discover seven ways how AI can help drive better decisions for marketers, and for businesses in general.

View: 7 ways AI can help improve decision making for marketers

If you’re like most organizations, you’ve probably already invested in data technologies for the express purpose of uncovering actionable insights from your business data. But have you given any thought as to how these technologies can complement one another over time to create a truly agile and responsive data solution–one that not only provides insights today, but can accommodate changing business needs and conditions tomorrow? Subscribe now to learn how Microsoft Power Platform–comprising Power BI, Power Apps, and Microsoft Flow–can help you build the foundation for an end-to-end data analytics solution that’s got you covered in the present and the future.

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