Welcome to the fourth industrial revolution where we’re now experiencing the digital age. This revolution is transforming all industries, including shipping and logistics. Maersk, the integrated transport and logistics giant, has transformed their business using digital strategies. In the past, shipment delays were caused by hiccups in a supply chain, since those chains must move large amounts of data. Since Maersk’s switch to harnessing data digitally, they’ve reinvented how global supply chain management is done.

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When the same phrase is used so frequently and over an extended period of time, two things typically happen: first, it officially achieves buzzword status; and second, it begins to lose its meaning. Among the tech industry’s pool of du jour buzzwords, perhaps none is more prominent and overhyped–if not misunderstood–than “digital transformation.” In his insightful Forbes article entitled “Digital Transformation Is Not What You Think It Is,” author Jamie Notter argues that it is culture, and not digital, that today’s organizations should focus on when it comes to digitally transforming themselves. In other words, identify what cultural changes will help make your business successful, then adopt technology to support and advance those goals. Check out the full article to get Mr. Notter’s unique take on what “digital transformation” really means for your business–and more important, what it really entails.

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This powerful thought leadership article highlights the threat of data breaches and cyberattacks, while advocating for organizations to rethink their approach to cybersecurity. Microsoft urges businesses to view data transformation and threat analytics/modeling as growth opportunities while approaching security as a core philosophy.

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For many organizations, digital transformation means integrating digital into every facet of the business, making digital the focus of every activity and process. But is that really the right approach? For a growing number of businesses, digital is increasingly being viewed as an enabler of broader business objectives rather than the end state or goal. In other words, many businesses are identifying what cultural changes need to take place to bring about success, and then adopting digital technologies to achieve that success. Like digital transformation itself, this shift in mindset is a journey–starting with recognizing the obstacles to digital transformation, the key attributes of a true digital culture, and how to overcome the former to become the latter. View the infographic to see what the journey’s all about.

View: Prioritize culture during digital transformation

A great online shopping experience begins with great software. That’s why Alaska Airlines uses Microsoft Azure and Windows Server Containers to launch new e-commerce features faster. Travelers get new offers sooner, which translates to happier customers and increased revenues. By running its e-commerce engine in Azure in hybrid fashion, Alaska can scale more easily and ensure its sites run at the optimum point of performance and cost.

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When it comes to risk analytics workloads, Microsoft has you covered. This infographic highlights five benefits in an easy to comprehend visual. Microsoft delivers the ability to meet enterprise requirements, expertise on the latest Azure features, and a network of highly experienced data scientists to address financial service challenges. Additionally, Microsoft Premier Support ensures full adaptability and accommodates hybrid configurations.

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Anyone can see their data–very few can make sense of it. But with Microsoft Power BI, you’ll be able to not only visualize your data, but also extract insights from it to help modernize and streamline your business. Power BI, alongside Microsoft Azure and other Microsoft tools, offers an unbeatable solution for performing real-time analytics, visualizing the results, and leveraging insights to improve business processes, increase productivity, and ultimately gain a competitive edge. Subscribe now to learn how Power BI can help you see your business in a whole new way.

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